How To Plan An Event Successfully
Are you planning to organize an event but do not know how to do? Here you will see how to plan any event successfully step by step. Read our blog, follow 8 steps and checklist to not miss anthing crutial for your special event day.
1. Establish Your Goal and Objectives
Before starting to organize anything, you should ask yourself “Why” you organize this event and “What” do you aim to achieve. Asking these questions is a good start also will bring about a great result. The goals will lead you on the way of having a successful event. For example, are you willing to attract 50 people or 500? or are you aiming to raise awareness with the event or it will be more likely to develop business networks? Try to answer these questions before pass on to the next step.

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2. Organize Your Team
All events need an hard-work for all the details. To do so, sharing tasks is a good idea! We suggest you divide your team members into groups such as venue management, sponsor, budget and publicity with different responsibilities. You may also choose a person as a team responsible for each group then you will be able to get all the information about the process by one person. Also, this will help you to be sure that each team is very well organized by a leader.

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3. Calculate Your Budget
Establishing your event’s budget is one of the most important steps of how to plan an event successfully. Here, you will see some of the expenses that you would need to take into your budget consideration. These expenses may vary depending on what kind of event you are planning to make. The venue, food and drink, entertainment, decor, staff, furniture, marketing, A/V, and miscellaneous. Before planing your event, your team should calculate the budget of the expenses.

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4. Decide the Date
If the date is not fixed for your event yet, make sure to consider the following before to decide the date. Firstly, you should give your team enough time to prepare for the event. Ideally, you should have 4-6 months. You should also be aware of the statutory and religious holidays of the country where your event will take place. Plus, you should avoid school holiday time periods. Finally, it is always good to check dates with key participants of your event such as speakers, presenters, and etc. After that, you will be able to have an effective date for your event.

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5. Create Your Event Plan In Details
Once you have the estimation of the expenses and the time associated with your event, it is time to start the real plan! Creating your event plan in detail will let you remain everything on track which is another important step to follow how to plan an event successfully. Do not forget: words fly away, writings remain. Your plan should encompass all aspects of the event, including venue, logistics/catering management, speakers/presenters, activities/entertainment, publicity/promotion, registration, and sponsor/partner management.

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6. Book Your Venue
Once you have set the time, it’s key to book your venue as soon as possible. The venue should be booked before you start your advertising your event so this step is very important to complete as early as possible. Read our blog about how to find your ideal corporate event venue. As a summary, you should consider following while choosing the ideal venue for your event: size, accessibility, atmosphere, and costs. We would suggest you see the venue in real life if you could have an opportunity to do so!

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7. Market Your Event
Since you set your goals in the beginning, you may market your event now. Firstly, you need to have a catchy and unique name. While you are deciding the brainstorm names, think why your event is different than others in the same sector, or what are the main components of your event. You should also create a tagline. Once you have the name, you may have a short memorable tag for your event. Lastly, you may have a logo created to represent your event. Thanks to this step, people who are not familiar with your organization will be able to recognize your brand and event.

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8. Establish Partnerships & Sponsors
You may seek corporate sponsors to fund a portion of the event. For national organizations, they might be sponsoring a dinner or offering a door prize while for local organizations, or they might send flowers for the tables. Alternatively, partnering with community organizations who may offer a venue or assistance with organizing or staffing an event. If you’re looking for businesses to sponsor your event, they will more likely to accept it, if they can see the clear benefit to them.

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These are the main 8 the top things on how to plan an event successfully. The last tip for you, it is always good to have feedback from your attendees! It will help you to have a better event organization next time! 🙂
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