A French “village de marques”, literally “village of brands”, is a shopping center specializing in promotional sales. In fact, it is a grouping of shops, often of luxury brands, organized like a village (and often the traditional architecture of the area of implantation). In Paris, the most famous “village de marques” is certainly La Vallée Village.
Concept of the Vallée Village
The creation of the concept is for brands to find a way organizing sales of goods all the year almost as the same way as sales. The difference between sales and “villages de marques” is that normal shops should obey the legal period of sales, but shops in a village de marques can make reduction all the time. This kind of shopping village provides products of great brands at attractive prices.
In order to give visitors a real impression of strolling, the architecture claims to be better quality than that of factory shop. In La Vallée Village, the items are mainly of the previous year’s collections and of the “surplus production” so that the sale of these items allows the other stores of the same brand to have free places to their recent items.
Around 35 minutes from Paris and 5 minutes from Disneyland Parks, La Vallée Village is a commercial center in the form of a “village” which gathers more than 110 luxury and fashion brands. This is a great place for shopping under a relatively reasonable budget. For example, you can find Armani, Guess, Kenzo, Longchamp, Mickael Kors, Sandro, Zadig&Voltaire, Burberry, Marni, Calvin Klein, Superdry etc.
Tips For Your Shopping Session At The Vallée Village
After your arrival, you can go to the welcome office to get a map of the Vallée Village. Hence it will be easier for you to know the locations of the shops in which you are interested. When you make a purchase of more than €175 in a La Vallée Village boutique, you can ask for the tax-free procedures at the cash desk.
It is possible to obtain a VIP card, including coupons of -10% discount in 6 shops chosen by yourself. Since the items cost already much lower than other places, these coupons offer you an additional reduction. In order to get that VIP card, you can contact a travel agency for more information.
We suggest you spending no more than a morning or an afternoon in the village because it is not so big.
Address: 3 Cours de la Garonne, 77700 Serris
Opening hours: 10:00-19:00 Sunday to Friday and 10:00-20:00 Saturday (closed on 01/01, 05/01, 12/25)
How to get there: by Shopping Express® shuttles* in Place des Pyramides or RER A Val d’Europe or get in touch with a travel agency for car transport
*Shopping Express® shuttles for going to La Vallée Village and 2 shuttles for the return:
Place des Pyramides – La Vallée Village: 09:30 and 13:00
La Vallée Village – Pyramids Square: 16:00 and 18:45